ALDI Milkbox
SoMe Campaign for ALDI Belgium
Camera
Steije Hillewaert
Fluid Simulations
Uncanny
Post-production
Steije Hillewaert
Pre-production
Production
Post-production
Retailer ALDI is innovating with the milk bricks of its house brand Milsa.
A QR code on the side of the brik of full-fat, semi-skimmed and skimmed milk leads consumers directly to the digital version of the well-known ALDI brochure.
As far as we know, ALDI is the first Belgian retailer to use its product packaging for this purpose.